Saturday, May 16, 2009

Spiritual Competitive Strategy

You see, in the lowest level of human consciousness one pits oneself against an opponent. In this competitive position there is a conscious determination to beat the pants of the competition. One almost wishes them harm. This is the ugly competitive headspace which usually results in highly aggressive and unethical behaviour toward others, and a personal loss of health and peace of mind.

The alternative is still a desire to win but the focus in not in beating others, it is in doing something unique, something better, something smarter and therefore being the best of field.

For many years I ran competitive long distance races. When I first started running I ran against people in the race. I picked an individual and made it my goal to outrun them. This was only partially successful mainly because I often picked the wrong person and burnt myself out in the early stages of the run.

After some severe coaching I was encouraged to race the clock. I set time standards for each kilometer and made the most difficult sections of the race my shortest time. I raced the same race but instead of setting out aggressively to beat someone, I set out to be best of field. I won many more races that way and had far less injuries.

Multinational marketing departments spend millions of dollars analysing the competition and this is really important so that competitive decisions are made with consumer based wisdom. But this must not become the basis for strategic planning.

In strategic planning it is far wiser to ask.

What race am I planning to run

1/ What do people want?

2/ What can I do to provide that better and faster than others?

3/ Do I want to supply the most generic buyer or the specialist?

4/ What's my plan to get my product in front of those people?

What will it take to win?

1/ What is the benchmark for best in field right now for my target market?

2/ What will best in field look like in 12 months

3/ How can I get there first

4/ How will I inform the consumer about what I have to offer?

How do I get from where I am to where I want to be in 12 months?

1/ Strategy

2/ Structure

3/ Culture

Spirituality is a competitive science. However, instead of trying to beat someone, we set our benchmark at the highest standard we can sustain, then, let nature take care of the rest.

With Spirit

Chris

After thirty years of exploration and trial and error, Chris Walker settled on the Universal Laws as a guide to life wisdom and well-being. See http://www.chriswalker.com.au After completing his MBA Walker packed his consulting bag and went to Nepal, India and Japan studying Yoga and Zen, and finally returned to his beloved Australia to share his new model of Business leadership, Life and Wellness. Based on the Universal Laws Walker transcribed his knowledge into the Laws of Nature, a better and more everyday way for conscious people to live in harmony. He is often known as the Spiritual Pitbull because of his Straight Talking Aussie approach to life, advice and leadership. Walker has written 8 books on the Laws of Nature including Evolve ya bastard, an irreverent look at men in relationships and how they need to evolve to make it work. His earlier book, Innerwealth has remained a best selling book for business people looking for more conscious ways to manage. http://www.innerwealth.com

Walker confronts myth. He challenges fixed paradigms. He digs for truth. He is unapologetically honest in helping organisations and individuals find harmony within themselves and with the world around them. His teachings around the human condition, success and happiness are astonishing in their simplicity and intuitive compassion. A remarkable insight and a resultant capacity to heal, guide and inspire people on their path. This is his legacy.

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